Rococo’s portable electric iron, the company’s first self-designed product since the 55° cup, represents a shift in strategy. Mr. Kui initiated the design, and Rococo’s R&D department independently handled everything from design to production. This marks Rococo’s initial collaboration with small manufacturers, challenging the dominance of large home appliance companies in the market. The aim is to leverage Rococo’s brand influence to support small manufacturers, encouraging market development and expanding their presence.
The portable electric iron addresses storage and portability challenges, catering to business professionals and stylish women. Its design aligns with consumer aesthetics and incorporates features such as a power bank, versatile ironing options, and ultrasonic water mist humidification.
